Publicity is essential in the operation of amusement equipment. The theory of “Good wine needs no bush” is not universal, especially for newly opened amusement parks. It is actually difficult to open the market without certain marketing methods. So what are the practical marketing methods for investors? Below, Dinis has summarized four marketing methods for you to improve the publicity for your amusement train sets, let’s take a look together.
Gifts and lucky draws
If the promotion is done in the form of gifts, then the choice of gifts in promotional activities is very important. Gifts with too low value might stir up consumers’ unsatisfaction. And gifts without creativity will affect customers’ first impression on the brand. The gifts of amusement equipment should reflect the brand and its style and quality, and avoid adverse reactions. In addition, the way of lottery draw can immediately produce the effect of promotion. The advertisement plus exciting lottery activities will indeed increase consumers’ interest and help to understand the business in your park. Often, the promotion method of lottery draw can often accumulate publicity for your amusement train sets.
Locomotive Size:2.1*0.6*0.9 m
Discount coupons and gift certificates
Discount coupons are a relatively common way of promotion, but they will affect the brand image of amusement equipment parks. Therefore, when using this method for promotion, you should try to use the value of specific objects and discount coupons to reduce the adverse effect. Coupons in magazines can often increase the attention of a brand ad. Of course, promotion in the form of gift certificates is also a way to reduce prices, but it is necessary to improve the design and printing quality of gift certificates to make them look high-end. Advertising plus gift certificates can stimulate consumers to come to the store for an experience.
How to attract old customers and let customers spend multiple times? At this time, the importance of the membership card is reflected. The membership card ensures stable revenue and flow of people. Common ones are sub-cards, monthly cards, seasonal cards, and annual cards. One of the most effective ways to sell membership cards is to apply for a card to get points, and the points can be exchanged for gifts. The membership card system can be applied to different rides to increase the publicity for your amusement train sets for sale.
Even if your park marketing methods are clever, but without individualsitic features, it is easy to be imitated by other parks. So adding some interesting activities at this time is very good. To put it simply, fun games are mainly for short-term effects, which will not greatly help the image of the park, but since they are insteresting, they will not damage the brand image of the park.
The abovementioned tips are widely tested in the market. Hope you feel enlightened from these informations and realize the publicity for your amusement train sets. These methods can also be introduced into other amusement rides for sale. For example, carousel horse rides, Ferris wheel rides, and flying chair rides.